MISSION - to help people love kids from hard places

Not every kid gets the same start in life, but every kids faces challenges. Our mission is to help people love kids through the hard places they experience - especially poverty, abuse, neglect, and discrimination.

VISION - a world without child suffering


As long as there are evil people there will be suffering. Our hope is to love, protect, and advocate for the those least able to protect themselves - children. We know we may not be able to change the world, but we know we can change our block, so that is where is where we start - with our neighborhood. We will do for the one what we wish we could do for all, and we’ll trust God to call others to step up and change their neighborhoods. Together we can change the world.


We commit to striving to treat others in accordance with the following values (and to sincerely apologizing when we sometimes fail - because we will).

  • Worship.  We am for our work to first and foremost glorify God, who created us and gave us our abilities and resources.

  • Joy.  We strive for all of our activities to create as much joy as possible for everyone involved. 

  • Value.  We believe that every human being is created in God's image and has great, inherent value.  We aim to help others unleash their God-given value and to always create more value than we consume.

  • Discipleship.  Growing as individuals and as a team is the lever by which we multiply our efforts to create joy, value, and love.

  • Love.  Most importantly, Jesus loves us all: our students, employees, partners, and community.  Jesus also loves the hurting, the exploited, the orphan, the widow, the lonely, and the lost.  Profit for our company is the extent to which we are able to express Jesus' love to others.

What if you disagree with (or even hate) our values?

That’s OK! We still love you, and we expect you can still love us. The historically accepted Jesus, in whom we believe, was a person who was often criticized by his peers because he was too inclusive - reaching across social norms and castes to love everyone. The world would be a better place if more of us chose love over divisiveness. We don’t all have to help kids for the same reason, but I think we can all agree that helping kids is a good thing.